Get customers from Google and AI search engines

A letter from the founder

The agentic marketing engine I wish I had.

I built my last business almost entirely on SEO - every lead, every deal, every dollar of revenue traced back to an article that ranked. So when ChatGPT, Perplexity, and AI Overviews started eating the top of the funnel, I did what any founder would do: I started building the tooling I needed to rank on Google AND earn citations inside the AI answers, at the same quality bar I held a senior editor to.

I showed it to a few founder friends, mostly to get feedback. Two things came back every time: this was a company unto itself, and they wanted to use it on their own sites yesterday. That was the beginning of Storyline.

Since then we've fully productized the process into what we think of as a new era of agentic marketing: a human expert sets direction and guards the quality bar, and a fleet of agents does the research, drafting, fact-checking, and formatting that used to take a team of writers a week. The results we're seeing - for us and for early customers - are honestly wild. If you're a founder or CEO who wants organic to become a real channel again, we'd love to work with you.

Talk soon,

Mike Hinckley

Founder, Storyline

Built on experience at

How does Storyline actually drive pipeline?

Storyline ranks your content on Google and gets it cited inside ChatGPT, Perplexity, and Google AI Overviews - the two places your buyers now research before a sales call. Articles are built around the high-intent queries your buyers actually search before a sales call, fact-checked so AI engines quote them by name, and shipped with on-page CTAs so the traffic they earn converts into demo requests, signups, and qualified meetings.

What exactly is AEO, and how is it different from SEO?

SEO (Search Engine Optimization) is about ranking your pages on Google and Bing. AEO (Answer Engine Optimization) is about getting your content cited inside the AI answers users now see in ChatGPT, Perplexity, Gemini, and Google AI Overviews. They use overlapping but distinct signals - Storyline optimizes for both at once, so a single article can rank on Google and get named in ChatGPT, doubling the surface area where your next buyer can find you.

How is this different from ChatGPT or another AI writing tool?

Storyline is a full-service SEO and AEO agency, not a software tool. Instead of just generating content, our team handles your entire organic growth strategy from end to end. We run comprehensive site audits, build off-page authority, research and write expert-level content, and track your visibility across both Google and AI engines. We then publish directly to your CMS and tie every article back to the actual pipeline it generates.

Which CMSes can you publish to?

WordPress, Webflow, Sanity, Contentful, Ghost, and custom stacks via API. Articles land in your CMS with schema, meta tags, internal links, and images already filled in - ready to review, publish, and start capturing leads.

How long until I see rankings, AI citations, and pipeline?

Most customers see their first page-one rankings within 30–60 days on lower-competition buyer keywords, with AI-engine citations appearing around the same time and first inbound leads shortly after. Competitive commercial keywords typically take 60–120 days to rank, but feed pipeline for years once they do. We share transparent dashboards for rankings, AI citations, and sourced pipeline, so you always know where you stand.

How do you attribute pipeline back to articles?

We track organic-search and AI-referral traffic through to the on-page CTAs we build into every article - demo requests, signups, and meeting bookings - and tie them back to the keyword and source (Google vs. ChatGPT vs. Perplexity) that drove them. In most situations, we can show you exactly which articles are producing real pipeline for your business.