AEO ROI Calculator
Estimate the revenue value of improving Answer-Engine Visibility — how often your brand is mentioned or recommended inside AI answer engines. Enter search volume, current and target visibility, conversion assumptions, and AEO investment to see incremental revenue, ROI, and payback.
Estimated incremental revenue / month
$450
- ROI
- -77.5%
- Payback
- 5 mo
- Incremental visits
- 72
- Horizon
- 12 mo
Your projected monthly ROI is -77.5% using the brief’s editable defaults (15% audience using AI search, 8% click-through from AI answers, 2.5% AI-referral conversion). Adjust assumptions above — these are not a published industry ROI average.
Marketing & AEO Tool Suite brief § B1 (editable defaults: 15% AI usage, 8% AI CTR, 2.5% conversion)
Explain my results with AI
Optional. One click generates a short plain-English summary. The calculator and exports still work if this fails.
Formula (suite brief § B1): AI-addressable queries = monthly search volume × AI usage %. Current AI visits = addressable × current Answer-Engine Visibility % × click-through from AI. Target visits use target visibility. Incremental revenue = (target − current visits) × conversion rate × average value. ROI = (incremental revenue − AEO investment) ÷ AEO investment.
Assumptions: editable defaults of 15% audience using AI search, 8% click-through from AI answers, and 2.5% AI-referral conversion come from the Marketing & AEO Tool Suite brief — not an invented industry ROI statistic. Marketing & AEO Tool Suite brief § B1 (editable defaults: 15% AI usage, 8% AI CTR, 2.5% conversion).
Frequently asked questions
- What is Answer-Engine Visibility?
- Answer-Engine Visibility measures how often your brand appears inside answers synthesized by AI answer engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews). It is distinct from crawl-coverage “AI Visibility” scores that measure whether bots fetch your pages.
- How does the AEO ROI Calculator work?
- It estimates AI-addressable queries as monthly search volume × share of audience using AI search. Current and target Answer-Engine Visibility (with an AI click-through rate) produce current vs target visits. Incremental revenue = incremental visits × conversion rate × average order value. ROI = (incremental revenue − AEO investment) ÷ AEO investment. Defaults from the suite brief: 15% AI usage, 8% AI CTR, 2.5% conversion — all editable.
- Are the default percentages industry benchmarks?
- No. The 15% / 8% / 2.5% figures are editable assumptions published in the Marketing & AEO Tool Suite brief (§ B1). We do not invent a published Answer-Engine Visibility ROI average. Source: https://docs.google.com/document/d/1qo2OTZnD_qlI-MrLuNjeiW6QaNXmBScoGpN6ruCjMlc/edit
- Is this calculator free?
- Yes. On-screen results and the chart are free with no login. Exporting a PDF/CSV/Excel report asks for an email; seeing numbers never requires one.
Canonical page: https://withstoryline.com/tools/aeo-roi-calculator