Enter monthly AI-referred sessions (visits from chatgpt.com, perplexity.ai, and sibling engines), your conversion rate, and average order value. Optional cost-per-click unlocks an Ad-equivalent comparison.
Your AI-referred traffic is worth
$1,000 / month
- Ad-equivalent
- Not calculated
- At +20% growth
- $1,200
- At +50% growth
- $1,500
- At +100% growth
- $2,000
Effective conversion rate 2.00% after Quality Multiplier 1.00 (Brief Default — no sourced figure).
Monthly value and growth projections
How to find AI-referred sessions in GA4
In Google Analytics 4, open Explore or Reports → Acquisition and filter Session source for AI engines (for example chatgpt.com, perplexity.ai, copilot.microsoft.com, gemini.google.com, claude.ai). Sum the sessions for the period you care about and enter that monthly figure here. This calculator values AI-referred traffic — not Crawler Events.
Frequently asked questions
How do I count AI-referred sessions in GA4?
Filter Session source for AI engines such as chatgpt.com, perplexity.ai, copilot.microsoft.com, gemini.google.com, and claude.ai. Use the resulting session count as the calculator’s monthly AI-referred sessions input.
Do I need an account to run this calculator?
No. On-screen results are free. Enter an email only if you want to download the valuation report.
Why is Ad-equivalent sometimes missing?
Ad-equivalent is sessions × cost-per-click. When you leave cost-per-click blank, the figure is omitted rather than shown as $0, so the tool never implies your traffic is worthless.