Toggle ecommerce (AOV × frequency × Average Customer Lifespan × Gross Margin) or SaaS (ARPU × Gross Margin ÷ monthly Customer Churn). The 3:1 healthy CLV:CAC line is a Brief Default assumption.
- CLV
- $400
- CLV:CAC
- N/A
- 1 month lifespan improvement
- $17
- Average Customer Lifespan (months from years)
- 24.0 mo
Optional: enter CAC to see CLV:CAC. The 3:1 healthy line is a Brief Default assumption, not a Sourced Benchmark.
Explain my results with AI
Optional. One click generates a short plain-English summary plus improvement suggestions. The calculator and exports still work if this fails.
Frequently asked questions
What is CLV?
Customer Lifetime Value is expected Gross Margin dollars from one Customer over their life. We say CLV, not LTV.
What does the 3:1 line mean?
It is a Brief Default assumption from the suite brief, not a Sourced Benchmark measured for your cohort.
Do I need an account?
No. On-screen results are free. Enter an email only if you want to download the report.