Enter each brand and its metric for the chosen channel. Mark exactly one brand as yours. Entering an optional Share of Market unlocks Excess Share of Voice — never called SOM, which is a separate TAM/SAM/SOM concept.
- Your Share of Voice
- 30.00%
- Excess Share of Voice (vs Share of Market)
- N/A (enter Share of Market)
- Total metric (all brands)
- 100
- Brands compared
- 3
Excess Share of Voice compares your Share of Voice to your Share of Market — a positive value means you are punching above your market weight.
Share of Voice by brand
Want AI-answer visibility instead of traditional channels? Share of Voice in AI.
Explain my results with AI
Optional. One click generates a short plain-English summary plus improvement suggestions. The calculator and exports still work if this fails.
Frequently asked questions
Is this the same as Share of Voice in AI?
No. This tool covers traditional SEO, paid, and social Share of Voice. For AI-answer-engine visibility, use the separate Share of Voice in AI tool.
What is Excess Share of Voice?
Your Share of Voice minus your Share of Market. A positive number means your voice outweighs your actual market share — it stays absent until you enter a Share of Market.
Do I need an account?
No. On-screen results are free. Enter an email only if you want to download the report.